Sydney-based singer-songwriter Matthew Ifield returns with "When I Loved You," a new single that delves into the aftermath of love and self-discovery. Known for his raw, soulful sound, Ifield's latest track explores the existential questions that often emerge after a relationship ends.
"When I Loved You" examines the introspective journey following a breakup, questioning not just the relationship itself but the identities we adopt when we're in love. The track invites listeners to reflect on whether we truly know ourselves in relationships or if we simply fall in love with the moments we share together.
"I was in an intense relationship that fell apart pretty quickly. I had to spend time thinking about what actually caused it to fall apart and figuring out who we were when we were together," says Ifield. "I think many people think about this with their past relationship(s), so if you've experienced this, then this song is for you."
The accompanying music video, directed by Sydney-based filmmaker Thom Davies, visually complements the song's themes and production. "I'm extremely happy with how the music video turned out. It is pretty much a visual version of the song, and complements the lyrics and production of the song well," Ifield shares.
Ifield's rise over the last 6 months has been nothing short of impressive. With over 12 billion views and 3 million followers across social media, his fanbase spans Southeast Asia, Australia and the US, showcasing a global audience drawn to his authenticity. Ifield has just wrapped up a massive Australian tour supporting Alec Benjamin, as well as live performances in Thailand, Indonesia and South Korea, and has previously toured with grentperez.
With "When I Loved You," Matthew Ifield continues to establish himself as an artist with a distinctive voice, creating music that resonates on a deeply personal level while speaking to universal experiences of love, loss, and self-discovery.