Sarah’s global perspective on working in the music industry is gained from working in Australia, UK and Asia. Working in the London office This Much Talent led to setting up and becoming the Owner of their base in Naarm/Melbourne. Sarah is an accomplished music industry professional with extensive experience in producer, songwriter and artist management, marketing, publicity, radio servicing, event music curation/programming and venue bookings at Revolver, Shadow Electric and Japanese venue Horse Bazaar and has curated her own events Label of Love (record label series) and Labour of Love (music artist exhibition series) the live acts for Melbourne Fashion Week as well as Mountain Goat’s Cans and Bands event alongside The Social Crew.
In 2023 This Much Talent took over the project management for the annual global Record Store Day event for Australia, managing the overall direction of the national event including liaising with over 200 stores, local releases, sponsorship, marketing and social media strategy management.
As the previous COO and CCO of Singapore based company Gig Life Pro between 2019-2024, Sarah brought a wealth of knowledge and expertise to help create purposeful networking and educational opportunities for their curated global community. Her unique global perspective and strategic insights ensure that the company is well-equipped to navigate the ever-evolving landscape of the music industry. Sarah has hosted over 150 global music industry online networking events and has worked on trade missions and networking events in London, Tokyo, Singapore, Seoul, Busan, Bangkok, Kuala Lumpur, Hong Kong, Melbourne, Sydney, Manila and more.
Sarah has been a speaker on panels at industry conferences and events including BIGSOUND (Brisbane), Face The Music (Melb), Melbourne International Jazz Festival, Stonnington Jazz Festival, APRA & Music Victoria Workshops (Melb), SONIK (Manila) Indie Week (Canada), Mondo NYC (USA) Vietnam Music Week, Indie-Con (Adelaide, Australia), Taiwan Beats (Taiwan), Ministry of Culture of Mongolia, and has participated as a mentor on programs for The Push, Live Music Professionals, MIME (Music Industry Mentoring Edge with Box Hill Institute) and the AIR Women In Music Mentor Program.
