A specialist communications group based out of Melbourne. We help grow and develop entertainment projects and lifestyle brands, promoting and nurturing creative minds.
Our Values
Connection.
We thrive from human connection and aim to surround ourselves with a like-minded collective of storytellers, collaborators and supporters. We want to sit down with you and understand what makes you tick so we can get to the heart of the project.
Creativity.
We are a company where there are no limitations to creativity, the more offbeat the better. We look to exist outside the mould, where originality and authenticity are key.
Freedom.
We want to empower you to share your voice, your creativity and your beliefs. To give you a platform and space to communicate and express your ideas freely.
Growth.
We want to be the ones beside you every step of the way to see you grow and develop into the greatest version that you can be.
Always first to the front
(and the very best company)
Leading the creative charge is Founder and Director Shari Hindmarsh—a force in the industry with a proven track record of making waves. Before launching GCC, Shari honed her craft as a Senior Publicist at Secret Service PR and Secret Sounds, mastering the art of building buzz and breaking boundaries.
From grassroots to global stages, Shari has spearheaded game-changing campaigns for some of the biggest names in music—steering album launches, tours, festivals, and events with precision and passion. She’s worked alongside major labels, indie outfits, managers, promoters, and booking agents, crafting bold strategies that turn artists into icons.
Whether taking performers from intimate club shows to sold-out arena tours, delivering award-winning album rollouts for GRAMMY, ARIA & BRIT winners, or expanding artists and festivals into uncharted markets —Shari doesn’t just keep up with the industry’s pulse; she defines it.
